New Media report unveils trends shaping video marketing in SA

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Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things.

This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content.

Did you know that, according to Wyzowl survey results, 82% of people have been convinced to buy a product or service by watching a brand’s video? Even more impressive, 90% of video marketers report that video gives them a good return on their investment. These statistics, explored in detail in The Video of Things, reveal an opportunity that marketers can’t afford to ignore.

The report covers three key areas:
  • Global video trends: A deep dive into the marketing, content and storytelling shaping the video landscape worldwide.
  • Podcast and vodcast trends: Insights into the world of podcasting (there are 504.9 million listeners globally), as well as the rise of vodcasting.
  • Video trends at New Media: How Reddish Blue meets the needs of our diverse clientele – featuring self-generated content, the concept of “thrifting” in content creation, and aspect ratio considerations.
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