Woolworths intends to expand its efforts in the food content space by increasing, as well as consolidating, all its investment into TASTE’s digital growth. It’s official: Woolworths TASTE now reaches over 1 million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 – a new high for the […]
Woolworths
Tag Results
Case study: Woolworths TASTE Woolworths’ early recognition of the power of content marketing laid the foundation for enduring success. Launched in 2003 by New Media, Woolworths TASTE has become a cornerstone of South African food culture. It has not only thrived for 20 years but also evolved into a multi-channel platform reaching over 800 000 people […]
Launched in 2003 by New Media on behalf of Woolworths, with the intention of becoming “the best food magazine in the world”, Woolworths TASTE celebrates its 20th anniversary this month. Woolworths TASTE has always been the highest selling and most commercially successful premium food magazine in SA, despite being a customer magazine. “In this area […]