video

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Reddish Blue turns 1: A year of telling stories that matter

New Media’s in-house multimedia agency, Reddish Blue, is celebrating a year of creating high-quality video content that captures the essence of brands, resonates with audiences and delivers measurable ROI. Reddish Blue was purpose built by New Media to combine quality with competitive rates and a fast turnaround, which opens the doors for any brand to […]

New Media report unveils trends shaping video marketing in SA

Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]

New Media presses play on agile new video agency

Ready for action: South Africa’s newest 25-year-old video agency flips the script on affordable, story-driven video content. Innovative, scroll-stopping visual stories, unprecedented value and a 48-hour turnaround time! The future of video is purple – or Reddish Blue. Building on the company’s 25 years of storytelling expertise, New Media’s new video agency boasts an expert […]

New Media bags 14 international awards in 2022

New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]

Lead from in front … of the camera

Video is an important tool for leaders to build an emotional connection with their people. Here’s an introductory guide to harnessing the power of visual media for engaging your workplace. Effective internal communication clues everyone in a company into the big picture and what it means for them. This leads to engaged employees and, ultimately, […]