New Media-owned Food24 has launched Food24 Baby, an online portal dedicated to helping parents navigate the challenges and joys of weaning. Together with Meg Faure and Kath Megaw, authors of the widely acclaimed Weaning Sense, Food24 will deliver the best in baby nutrition and parenting resources. From dietitian-approved recipes to informative articles, the new portal […]
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Case study: Kids try Fry’s Children are tough food critics. When they like something, you know it’s good. So, what did this selection of four to 10 year olds have to say when Food24 served them Fry’s meat-free alternatives? New Media’s collaboration with plant-based brand The Fry Family Food Co began in Veganuary 2019 – […]
Case study: Fry’s Simple Swops The Fry Family Food Co’s communications team reached out to Food24 to help them share how easy and delicious it is to add plant-based alternatives to your daily life. The Fry Family Food Co is a market leader in the vegan food category in South Africa and beyond. The work […]
New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]
New Media and in-house tech solutions agency Swipe iX have won Best Use of Technology as Part of a Content Marketing Program at the 2022 Content Marketing Awards. The Content Marketing Awards, owned and presented by the US-based Content Marketing Institute, recognise the best content marketing projects, agencies and marketers in the industry each year. […]
Case study: Food24 SA’s largest food and recipe website underwent a full refresh in 2020, a measure that contributed to a user net promoter score of 8/10. If there was anything that provided a sense of escape and comfort in 2020, it was food – and 2020 was a momentous year for Food24. It saw the […]
We’re proud to introduce the future of South Africa’s largest food community, developed by New Media and our recently acquired in-house dev agency, Swipe iX. A brand-new, fully responsive Food24 website is live and it mixes the iconic brand’s 18-year legacy of 15 000 recipes and 7 000 food articles with a beautiful design and […]