The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]
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The latest edition offers readers an immersive experience of South Africa’s restaurant scene through the lens of those creating culinary excellence. Eat Out has celebrated SA’s most talented chefs and restaurateurs, and the teams that breathe life into their vision, for 25 years. The 2024 Eat Out magazine continues in that tradition, shining a light […]
Woolworths intends to expand its efforts in the food content space by increasing, as well as consolidating, all its investment into TASTE’s digital growth. It’s official: Woolworths TASTE now reaches over 1 million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 – a new high for the […]
Woolworths TASTE’s ingenious Loadshedding Cookbook took top honours at the International Content Marketing Awards in London, winning gold in the highly competitive Best Use of Print category. The standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner, features smart cooking strategies and 89 recipes by TASTE favourites Abigail Donnelly, Khanya Mzongwana, […]
New Media-owned Food24 has launched Food24 Baby, an online portal dedicated to helping parents navigate the challenges and joys of weaning. Together with Meg Faure and Kath Megaw, authors of the widely acclaimed Weaning Sense, Food24 will deliver the best in baby nutrition and parenting resources. From dietitian-approved recipes to informative articles, the new portal […]
Launched in 2003 by New Media on behalf of Woolworths, with the intention of becoming “the best food magazine in the world”, Woolworths TASTE celebrates its 20th anniversary this month. Woolworths TASTE has always been the highest selling and most commercially successful premium food magazine in SA, despite being a customer magazine. “In this area […]
Woolworths TASTE publishes “The Loadshedding Cookbook”. Woolworths TASTE magazine, published by New Media, has unveiled a standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner. The ingenious collection of 89 recipes will help you navigate those evening power cuts (and more) with smart cooking strategies in five chapters: Fast, Easy Assembly, […]
Case study: Kids try Fry’s Children are tough food critics. When they like something, you know it’s good. So, what did this selection of four to 10 year olds have to say when Food24 served them Fry’s meat-free alternatives? New Media’s collaboration with plant-based brand The Fry Family Food Co began in Veganuary 2019 – […]
Case study: Fry’s Simple Swops The Fry Family Food Co’s communications team reached out to Food24 to help them share how easy and delicious it is to add plant-based alternatives to your daily life. The Fry Family Food Co is a market leader in the vegan food category in South Africa and beyond. The work […]
New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]