In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]
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Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]
The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]
New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]
New Media’s Head of Business Intelligence, Megan Singh, helps us understand the impact of Mail Privacy Protection, introduced in iOS 15, iPadOS and macOS Monterey. While Mail Privacy Protection (MPP) is another step by Apple towards handing back more power over consumer data to consumers, it has a significant impact on email campaigns, specifically opens […]
The annual competition honours South African corporates and agencies for outstanding digital campaigns. Congratulations to our teams on the following nominations in the 2021 Supersonic New Generation Social & Digital Media Awards. Established in 2012, the New Generation Awards celebrate the exceptional creativity and innovation of marketing teams in the digital and social media landscape. […]
New Media’s Head of Business Intelligence, Megan Singh, helps us understand the impact of App Tracking Transparency, introduced in iOS 14.5. In recent years, consumers have become increasingly aware of user tracking across the internet. Now, a new feature introduced by Apple in iOS 14.5 has put the power back in the consumer’s hands, giving […]
We take a look at what customers have come to expect during the pandemic and how brands can rise to meet and exceed those expectations. There’s no denying that 2020 shook our idea of normality to its core. The effects of COVID-19 have taken root, forcing behaviour change and expediting tech adoption across all sectors. […]
So much for 20-plenty. Here we are – in the middle of a global pandemic, unprecedented restrictions and growing economic uncertainty. What does the future of content marketing look like as we delve deeper into this new reality? We can’t ignore the impact COVID-19 has had on content consumption. Out-of-home and print media have been […]