Case study: Woolworths Taste TASTE’s COVID-19 response for Woolworths Foods helped TASTE’s digital audience grow to 952 938 in April 2020, up 97% year on year. TASTE is a multichannel content marketing offering produced by New Media on behalf of premium food retailer Woolworths. It includes a monthly print magazine; a highly engaged online community across web, […]
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The Content Marketing Association (CMA) has announced the nominees for their 2020 awards, and New Media is shortlisted alongside brands and agencies from across the globe. The International Content Marketing Awards is the gold standard for our industry. Entries pour in from across the world, with companies from over 25 countries taking part in the […]
The Content Marketing Institute (CMI) has announced the 81 category winners and finalists for their prestigious 2020 awards, and New Media is in great company at the top. The Content Marketing Awards is the largest and longest-running international content marketing awards programme in the world. This year’s panel of judges reviewed hundreds of entries to […]
It’s always been about making sure your investment is working hard, writes New Media’s CEO, Aileen Lamb. In this game, you need to be able to prove what you’ve created has had a real commercial impact on your client’s bottom line. Content marketing has its roots in custom publications, specifically John Deere’s The Furrow, which […]
So much for 20-plenty. Here we are – in the middle of a global pandemic, unprecedented restrictions and growing economic uncertainty. What does the future of content marketing look like as we delve deeper into this new reality? We can’t ignore the impact COVID-19 has had on content consumption. Out-of-home and print media have been […]
Case study: WCellar New Media launched the WCellar wine club for Woolworths, resulting in a double-digit growth in wine sales – a real return on investment. Woolworths is a long-time New Media client. We’ve produced TASTE magazine for them for nearly two decades and also create the content for TASTETube, taste.co.za and TASTE’s social media, as well as for Woolworths’ […]
Case study: Vodacom The future of content marketing is about generating real ROI. Our seven-year relationship with Vodacom has allowed us to do just that – by helping their customers and lowering their call centre spend. When Vodacom rebranded in late 2017 with a focus on optimism about the future, New Media was excited – and […]