Launched in 2003 by New Media on behalf of Woolworths, with the intention of becoming “the best food magazine in the world”, Woolworths TASTE celebrates its 20th anniversary this month. Woolworths TASTE has always been the highest selling and most commercially successful premium food magazine in SA, despite being a customer magazine. “In this area […]
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New Media digital solutions division Swipe iX has developed a groundbreaking GPT-4-enabled tool that unlocks the creative potential of AI. StoryStation.ai harnesses the award-winning content marketing agency’s storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content. Swipe iX CTO Deon Heunis says: “AI can’t replace a professional […]
Woolworths TASTE publishes “The Loadshedding Cookbook”. Woolworths TASTE magazine, published by New Media, has unveiled a standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner. The ingenious collection of 89 recipes will help you navigate those evening power cuts (and more) with smart cooking strategies in five chapters: Fast, Easy Assembly, […]
Our finalists showcase our expertise across both client brands and our owned brands in the consumer and B2B spaces. Awards season is one of our favourite times of the year, and we’re over the moon to be opening 2023 strong at The Folio: Eddie & Ozzie Awards in New York. We received nominations in seven […]
New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]
New Media took top honours in three hotly contested categories as well as a prestigious special recognition award at the 2022 Folio: Eddie & Ozzie Awards. Woolworths TASTE took home gold awards for Best Video and Overall Art Direction in Content Marketing. Leading Architecture + Design won gold for best B2B Redesign and, most notably, […]
New Media and in-house tech solutions agency Swipe iX have won Best Use of Technology as Part of a Content Marketing Program at the 2022 Content Marketing Awards. The Content Marketing Awards, owned and presented by the US-based Content Marketing Institute, recognise the best content marketing projects, agencies and marketers in the industry each year. […]
Case study: Mediclinic’s #HereForYou In late 2020, Mediclinic’s #HereForYou campaign communicated that Mediclinic hospitals were open for business as usual, and that they were safe spaces for childbirth, elective surgeries, specialist visits and visits to emergency centres. As a strategic partner of Mediclinic, New Media plays an integral role in creating clinically vetted content to […]
Case study: Food24 | McCain Family Cookbook In collaboration with Food24 and Swipe iX, the McCain Family Cookbook provided mealtime inspiration to food aficionados and family purchasing decision makers. Owned by New Media, Food24 is South Africa’s largest food website, generating up to a million page views per month. Aimed at those with a keen interest in […]
South Africa’s leading content marketing agency scooped six awards at the 2021 International Content Marketing Awards, including two category wins. Run by the UK-based Content Marketing Association (CMA), the International Content Marketing Awards ceremony is the biggest night on our industry’s calendar. This year, the CMA received a record number of entries, from more organisations […]