case study

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Opening the cellar door to more wine sales

Case study: WCellar New Media launched the WCellar wine club for Woolworths, resulting in a double-digit growth in wine sales – a real return on investment. Woolworths is a long-time New Media client. We’ve produced TASTE magazine for them for nearly two decades and also create the content for TASTETube, taste.co.za and TASTE’s social media, as well as for Woolworths’ […]

Trending tech content that saves rands and cents

Case study: Vodacom The future of content marketing is about generating real ROI. Our seven-year relationship with Vodacom has allowed us to do just that – by helping their customers and lowering their call centre spend. When Vodacom rebranded in late 2017 with a focus on optimism about the future, New Media was excited – and […]

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