Swipe iX turns 10
New Media’s digital solutions agency enters its second decade stronger than ever, with a renewed commitment to product excellence and client satisfaction.
Swipe iX was established in 2014 and has a proven track record of serving industry giants – both locally and internationally – including 3X4 Genetics, Coca-Cola Beverages Africa, DStv, FNB, Hyprop, Mazadak, Mediclinic, Showmax, Tracker and Woolworths.
New Media acquired Swipe in 2020, combining our content marketing expertise with innovative technology for more-impactful solutions. This partnership led to immediate success: at the 2021 International Content Marketing Awards in London, New Media and Swipe won gold for Best Use of Innovative Technology for the McCain Family Cookbook, a direct-to-consumer print-on-demand platform. The project then went on to win gold for Best Use of Technology as Part of a Content Marketing Program category at the 2022 Content Marketing Awards in New York.
Swipe’s leadership
Now, as Swipe turns 10, it’s reaffirming its dedication to product excellence and client satisfaction, with a leadership team perfectly suited to deliver.
Co-founder Deon Heunis transitions from Chief Technology Officer (CTO) to the dual role of Managing Director and CTO. A digital leader with a background in software development and over 24 years of experience in the industry, Deon will steer Swipe’s overall strategy, ensuring it remains agile and innovative in a rapidly evolving digital landscape.
Reflecting on the company’s journey, Heunis says:
“Our story has been one of continuous adaptation, driven by a relentless pursuit of excellence and a passion for breaking new ground. We’ve consistently embraced transformative technologies to deliver cutting-edge solutions and results for our clients. Whether you’re looking to enhance your digital presence or explore new business opportunities, Swipe iX is your ideal partner.”
Co-founder and outgoing MD Leo Redelinghuys will now dedicate her full attention to product development. Fuelled by a long-standing passion for innovation, Leo will channel her expertise into crafting solutions that empower Swipe’s clients.
Gaynor Johnson brings a wealth of leadership experience across multiple verticals – including stints as Head of CRM and Head of Customer at Tencent Africa – to her new role as Head of Customer Success and Operations. She will ensure exceptional client satisfaction by streamlining operations and driving revenue growth.
New Media CEO Aileen Lamb says: “Congratulations to Swipe iX on a remarkable 10 years of innovation and success. The new leadership structure is made up of three incredibly dynamic and talented individuals, each of whom brings something special to the table. Together, they are unstoppable!
“Since acquiring Swipe in 2020, New Media has been able to offer clients an unmatched combination of creative content and advanced technology solutions. This powerful partnership has transformed how we deliver impactful campaigns. We’re excited to see what the future holds as we continue to strengthen our collaboration.”
Swipe’s core capabilities
- Full-Stack Web & Mobile Development
- Mobile Application Development
- No-Code & Low-Code Development
- User Experience (UX) & Design
- Product Strategy & Business Analysis
- DevOps & System Architecture
For more information, visit Swipe iX or contact us.