Reddish Blue turns 1: A year of telling stories that matter
New Media’s in-house multimedia agency, Reddish Blue, is celebrating a year of creating high-quality video content that captures the essence of brands, resonates with audiences and delivers measurable ROI.
was purpose built by New Media to combine quality with competitive rates and a fast turnaround, which opens the doors for any brand to have world-class video content in their marketing mix. Since launching in September 2023, it has produced a huge body of compelling work, from heartwarming real-life patient stories, mouth-watering recipe videos and executive interviews to captivating motion graphics and award-winning podcasts.
“Working with New Media’s large client base has allowed Reddish Blue to tell the stories that matter most for some of South Africa’s best-known brands,” says Hanfred Rauch, Head of Story at Reddish Blue. “We’ve had the privilege of producing moving content for clients like Woolworths, Mediclinic, Vodacom, FNB and many others, covering topics as diverse as food, health, business and technology. While the subject matter may vary, for us it’s always about finding the human truths so we can tell stories that really resonate and make a difference in our world.”
Results-driven creativity
Reddish Blue is committed to creating not just beautiful work but work that delivers real results for clients. Their deep storytelling credentials and ROI smarts ensure that their campaigns not only resonate with audiences but also achieve specific marketing outcomes.
“The New Media Business and Media Intelligence team works closely with Reddish Blue to align creative output with brand objectives, ensuring that the creative output matches the distribution strategy and that we measure the right metrics to meet our clients’ needs,” says Andrew Nunneley, Strategy Director for New Media. “Having the multimedia agency work closely with the editors, designers and strategists at New Media also ensures a coordinated approach and the alignment of all creative elements and channels for a smooth and effective customer content journey.”
Reddish Blue offers a range of video production services, including product videos, social campaigns, highlights reels, explainer videos, brand videos and mini documentaries. The agency’s simple package options – ranging from “The Indie” to “The Epic” – provides clients with a clear understanding of what can be achieved at different budget levels, and its team of talented videographers, editors, animators, stylists and storytellers pride themselves on finding affordable but effective solutions.
to book a consultation with the Reddish Blue team.