Woolworths


New Media produces the hugely successful TASTE magazine for Woolworths, as well as all the web content for taste.co.za, a weekly mailer and the TASTETube YouTube channel.

Our content actively drives Woolworths customers to purchase by providing recipe shopping lists and basketed recipes on the Woolworths ecommerce site. TASTE is sold on shelf in Woolworths stores and routinely enjoys sell-through rates of more than 85%.