Magazine and website

Woolworths TASTE


TASTE is a brand-extension of Woolworths, SA’s premium food retailer. It is a multi-channel content solution produced independently by New Media and includes a monthly print magazine, an engaged online community across web, email and social media and a video channel, TASTETube, which launched in 2018.

TASTE celebrated its 15th anniversary in October 2018 and is consistently the top-selling magazine for Woolworths in the first week of sale. The WW/TASTE team aims to provide world-class content for premium food customers across multiple platforms, with an emphasis on curation and editor’s choice. As such, it has a loyal following and is the biggest selling food title in SA.

Servicing a potential core audience of 2.5 million shoppers, TASTE represents the diverse demographic of South Africa and aims to strike a balance between inspiration and convenience. The brand is considered by the client as the “food authority” among all Woolworths’-owned media channels. TASTE’s objective is to position Woolworths as the leading quality food retailer in South Africa and drive customer loyalty.