For this closed medical aid provider, New Media publishes a members’ magazine, Bounce, that goes to almost every employee in the South African banking sector.

The challenge for Bankmed is to create meaningful and valuable content that empowers members – from banking CEOs to the drivers of cash-in-transit vehicles – to make better lifestyle decisions relating to their health.

In addition to Bounce, we produce an annual series of health benefit videos that unpack the individual Bankmed plans, communicating the complexities of each benefit in an easy to understand and accessible manner.