New Media nominated for eight International Content Marketing Awards

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Our finalists showcase exceptional client work for Mediclinic, Woolworths, Vodacom and Coca-Cola Beverages Africa.

Following a strong awards season opening salvo, with three gold wins at The Folio: Eddie & Ozzie Awards in New York, New Media has received nominations in seven categories at the 2023 International Content Marketing Awards in London:

🌟 Best Video – Individual: Mediclinic

🌟 Best Use of Print: Woolworths TASTE: The Loadshedding Cookbook

🌟 Best Content Campaign: Woolworths TASTE Christmas

🌟 Best Use of Influencer Marketing: Woolworths TASTE

🌟 Best Partnership: Woolworths TASTE Christmas

🌟 Best Content Platform: Vodacom now!

🌟 Best Inter-company Engagement: CCBA #WomenLead

🌟 Best Inter-company Engagement: CCBA Project Horizon RISE

Well done to our Purple People!

Each year, the Content Marketing Association (CMA) awards the very best content marketing campaigns, strategies, teams and individuals from across the globe. CMA managing director Rob John says: “With entries from more than 24 countries and a judging process that involves over 130 industry experts, the International Content Marketing Awards are an indicator of the strength of the content marketing industry.”

The CMA is set to announce the winners on 23 November.


Woolworths TASTE’s ingenious Loadshedding Cookbook took top honours at the International Content Marketing Awards in London, winning gold in the highly competitive Best Use of Print category.

The standalone special edition, a cookbook designed to stop load shedding from ruining your dinner, features smart cooking strategies and 89 recipes by TASTE favourites Abigail Donnelly, Khanya Mzongwana, Hannah Lewry and Philippa Cheifitz. It stood out in a category that was notable for having nominees from some of the world’s pre-eminent content marketing agencies.

New Media CEO Aileen Lamb says: “The TASTE team have had wonderful awards run in the year we’re celebrating our 20-year partnership with Woolworths. I could not be prouder of their commitment to delivering award-winning content that connects for a client brand we adore. This International Content Marketing Award is a testament to the collective brilliance of our Purple People, their innovative spirit, and their ability to turn ideas into impactful reality – and it’s testament to a client who believes in the power of content marketing. Together we’re raising the bar for the industry in South Africa … and beyond.”

Woolworths head of food marketing Elizka Ferreira says: “The TASTE Loadshedding Cookbook affirms our commitment to using content to give our customers even more value at a time when they need it most. This award underscores the immense impact of crafting content that not only resonates with our audience but also aligns seamlessly with the essence of Woolworths, fostering a relationship that goes beyond transactions. New Media’s synergy and collaboration with us always results in meaningful content that captures the heart of the Woolies shopper, driving customer loyalty. Gold in London: what a way to celebrate our 20-year partnership!”

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