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New Media and Swipe iX win gold in London

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South Africa’s leading content marketing agency scooped six awards at the 2021 International Content Marketing Awards, including two category wins.

Run by the UK-based Content Marketing Association (CMA), the International Content Marketing Awards ceremony is the biggest night on our industry’s calendar. This year, the CMA received a record number of entries, from more organisations and countries across the world than ever before. The winners were chosen by over 140 of the industry’s leading experts.

New Media was the most successful South African agency, winning gold in two categories, silver in one and bronze in three. We were shortlisted in a further four categories.


  • Best Use of Innovative Technology: Food24 Family Cookbook made with McCain (with Swipe iX)
  • Designer of the Year: Mark Serra


  • Best Content Team: Woolworths TASTE team


  • Best Content Team: Internal Communications division
  • Best Use of Social Media: Woolworths TASTE


  • Best Content Team: Mediclinic team
  • Best Video – Individual: Fry’s Veganuary
  • Best Purpose-led Content: Woolworths TASTE
  • Best Inter-company Engagement: Nestlé ESAR employee vaccine uptake campaign

New Media CEO Aileen Lamb says: “We are extremely proud of our category wins, which highlight New Media’s digital and design skills. Smart use of technology and beautiful user-friendly design are at the heart of what we do, and the marriage of tech, design and storytelling is where the true magic happens. The Food24 Family Cookbook made with McCain is an example of the deep collaboration between our skilled and passionate Food24 team, our visionary Swipers (Swipe iX is New Media’s wholly owned tech solutions agency) and a brave client who allowed us the space to be different. The result illustrates the power of open collaboration and exemplifies how content campaigns should spark the imagination, delight customers and drive measurable return. And a massive shoutout goes to our super-talented creative director, Mark Serra, who has played a pivotal role in building New Media’s reputation for exceptional design for well over a decade.

“In addition, three of our teams were shortlisted in the Best Content Team category, where we took silver and bronze. This is amazing validation for our Woolworths TASTE, Internal Comms and Mediclinic teams.”

“More than just an endorsement of our design, digital and content excellence, these awards are a celebration of our people. For the past 19 months, our Purple People have shown agility, empathy and amazing tenacity as they have put their best selves forward every single day. They’re an endorsement of everything we stand for as a business: being there – and being brilliant – for our clients and each other when it’s needed most. And to our valued clients, we cannot thank you enough for standing by us and sharing our passion for excellence. Today, and every day, we celebrate you too!”

– Aileen Lamb, New Media’s CEO

This excellent performance in London follows New Media and Woolworth TASTE’s four golds at the 2021 Eddie & Ozzie Awards in New York, where the TASTE team also received two special recognition awards – for Editorial Team of the Year and Overall Editorial Excellence in Content Marketing.

Lamb concludes: “Our people are firmly at the centre of every single thing we do – and the results of this are clear! In 2021 we have stood proud on the global stage but, more than that, we have focussed on our humanity, supporting the people around us and telling the stories that really matter.”

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