In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]
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Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]
New Media’s Head of Business Intelligence, Megan Singh, helps us understand the impact of Mail Privacy Protection, introduced in iOS 15, iPadOS and macOS Monterey. While Mail Privacy Protection (MPP) is another step by Apple towards handing back more power over consumer data to consumers, it has a significant impact on email campaigns, specifically opens […]
Authenticity is one of the biggest emerging trends in the workplace – and it’s shaping the way leaders approach their communication and connection with employees. The only thing in life (and work) that you absolutely must be is yourself. If you work for a company where you can’t be your authentic self, you’ll end up […]
New Media’s Head of Business Intelligence, Megan Singh, helps us understand the impact of App Tracking Transparency, introduced in iOS 14.5. In recent years, consumers have become increasingly aware of user tracking across the internet. Now, a new feature introduced by Apple in iOS 14.5 has put the power back in the consumer’s hands, giving […]
New Media’s internal communications specialists share their biggest learnings from the year that redefined employee engagement. 2020 was a real watershed for internal communications as a discipline. When South Africa – and most of the world – went into lockdown and so many offices and factories closed, internal comms teams were on the frontline, delivering […]
We take a look at what customers have come to expect during the pandemic and how brands can rise to meet and exceed those expectations. There’s no denying that 2020 shook our idea of normality to its core. The effects of COVID-19 have taken root, forcing behaviour change and expediting tech adoption across all sectors. […]
How do you reach the right people in the right place at the right time? Get in front of an audience that’s already thinking about a topic related to your product or service, says New Media’s analytics and social media specialist, Megan Singh. The effectiveness of digital advertising hinges on the four Rs: right audience, […]
New Media’s analytics and social media specialist, Megan Singh, has compiled a report about the top seven social media platforms in SA. Download it here. It can be hard to find information relating specifically to how South Africans have used social media in 2020. But this is precisely the info you need to plan and […]
It’s always been about making sure your investment is working hard, writes New Media’s CEO, Aileen Lamb. In this game, you need to be able to prove what you’ve created has had a real commercial impact on your client’s bottom line. Content marketing has its roots in custom publications, specifically John Deere’s The Furrow, which […]