Case study: CCBA #WomenLead Using personal stories and strategic content, CCBA’s #WomenLead campaign resonated internally and externally, driving awareness and engagement. Coca-Cola Beverages Africa (CCBA) is the eighth-largest Coca-Cola bottling partner worldwide by revenue and the biggest in Africa. Employing 17 000 people, their 40 bottling plants service more than 680 000 customer outlets across […]
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Case study: Woolworths TASTE Woolworths’ early recognition of the power of content marketing laid the foundation for enduring success. Launched in 2003 by New Media, Woolworths TASTE has become a cornerstone of South African food culture. It has not only thrived for 20 years but also evolved into a multi-channel platform reaching over 800 000 people […]
Case study: FNB Sync In line with FNB’s drive to fully digitise their business, New Media launched an enterprise social network for their employees, allowing FNBers to engage with content and drive two-way conversations. We began our journey with FNB in 2007, producing Roots magazine on behalf of the bank at a time when consumer magazines […]
Case study: Kids try Fry’s Children are tough food critics. When they like something, you know it’s good. So, what did this selection of four to 10 year olds have to say when Food24 served them Fry’s meat-free alternatives? New Media’s collaboration with plant-based brand The Fry Family Food Co began in Veganuary 2019 – […]
Case study: Fry’s Simple Swops The Fry Family Food Co’s communications team reached out to Food24 to help them share how easy and delicious it is to add plant-based alternatives to your daily life. The Fry Family Food Co is a market leader in the vegan food category in South Africa and beyond. The work […]
Case study: CCBA Workplace New Media helped Africa’s largest Coca-Cola bottler launch and sustain employee adoption of their Yammer internal comms platform. New Media produces high-end magazines, a monthly video loop and any number of ad hoc projects on behalf of Coca-Cola Beverages Africa (CCBA), Africa’s largest Coca-Cola bottler. CCBA operates in 13 countries, employing […]
Case study: Mediclinic’s #HereForYou In late 2020, Mediclinic’s #HereForYou campaign communicated that Mediclinic hospitals were open for business as usual, and that they were safe spaces for childbirth, elective surgeries, specialist visits and visits to emergency centres. As a strategic partner of Mediclinic, New Media plays an integral role in creating clinically vetted content to […]
Case study: Food24 | McCain Family Cookbook In collaboration with Food24 and Swipe iX, the McCain Family Cookbook provided mealtime inspiration to food aficionados and family purchasing decision makers. Owned by New Media, Food24 is South Africa’s largest food website, generating up to a million page views per month. Aimed at those with a keen interest in […]
Case study: Food24 SA’s largest food and recipe website underwent a full refresh in 2020, a measure that contributed to a user net promoter score of 8/10. If there was anything that provided a sense of escape and comfort in 2020, it was food – and 2020 was a momentous year for Food24. It saw the […]
Case study: Woolworths Taste TASTE’s COVID-19 response for Woolworths Foods helped TASTE’s digital audience grow to 952 938 in April 2020, up 97% year on year. TASTE is a multichannel content marketing offering produced by New Media on behalf of premium food retailer Woolworths. It includes a monthly print magazine; a highly engaged online community across web, […]