It’s always been about making sure your investment is working hard, writes New Media’s CEO, Aileen Lamb. In this game, you need to be able to prove what you’ve created has had a real commercial impact on your client’s bottom line. Content marketing has its roots in custom publications, specifically John Deere’s The Furrow, which […]
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So much for 20-plenty. Here we are – in the middle of a global pandemic, unprecedented restrictions and growing economic uncertainty. What does the future of content marketing look like as we delve deeper into this new reality? We can’t ignore the impact COVID-19 has had on content consumption. Out-of-home and print media have been […]
Case study: WCellar New Media launched the WCellar wine club for Woolworths, resulting in a double-digit growth in wine sales – a real return on investment. Woolworths is a long-time New Media client. We’ve produced TASTE magazine for them for nearly two decades and also create the content for TASTETube, taste.co.za and TASTE’s social media, as well as for Woolworths’ […]
We’re proud to introduce the future of South Africa’s largest food community, developed by New Media and our recently acquired in-house dev agency, Swipe iX. A brand-new, fully responsive Food24 website is live and it mixes the iconic brand’s 18-year legacy of 15 000 recipes and 7 000 food articles with a beautiful design and […]
In just over two weeks, the Eat Out Restaurant Relief Fund has distributed R980 000 to 32 restaurants, helping them make over half a million meals in May for hungry people across South Africa. Here’s the story behind the fund. On 1 April, New Media made the difficult decision to pause restaurant reviews and postpone […]
Case study: Vodacom The future of content marketing is about generating real ROI. Our seven-year relationship with Vodacom has allowed us to do just that – by helping their customers and lowering their call centre spend. When Vodacom rebranded in late 2017 with a focus on optimism about the future, New Media was excited – and […]
The human brain is genetically hardwired to process information in images, be it static or moving. Now consider that about 78% of people watch videos online every week and this year 80% of all internet traffic will be video – so it makes sense that visuals are the key to landing your internal communications messages. […]
Video is an important tool for leaders to build an emotional connection with their people. Here’s an introductory guide to harnessing the power of visual media for engaging your workplace. Effective internal communication clues everyone in a company into the big picture and what it means for them. This leads to engaged employees and, ultimately, […]
What is your organisation’s biggest asset? Is it the what, the where, the how or the why – the product you sell, or maybe the service you deliver? Or is it the who? The linchpin in any organisation, irrespective of industry, the engine that drives organisational success, is its people. Most organisations are focused on […]
New Media’s specialist internal comms team has produced a first-of-its-kind report investigating how South African employees experience communication in the workplace. As an internal comms practitioner, you’ve probably asked yourself one – or all – of the following questions over the years: am I using the right channels to communicate with employees? What do they […]