New Media’s Head of Business Intelligence, Megan Singh, helps us understand the impact of App Tracking Transparency, introduced in iOS 14.5. In recent years, consumers have become increasingly aware of user tracking across the internet. Now, a new feature introduced by Apple in iOS 14.5 has put the power back in the consumer’s hands, giving […]
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New Media’s internal communications specialists share their biggest learnings from the year that redefined employee engagement. 2020 was a real watershed for internal communications as a discipline. When South Africa – and most of the world – went into lockdown and so many offices and factories closed, internal comms teams were on the frontline, delivering […]
Introducing New Media’s B2B food titles, which cater to professionals in the industrial food, beverage and packaging manufacturing sector. Our B2B team produces content for several owned titles, including e-book supplements – a new digital avenue for the division. On B2B Central, New Media’s hub for SA’s largest B2B titles, you’ll find a range of […]
Case study: Food24 SA’s largest food and recipe website underwent a full refresh in 2020, a measure that contributed to a user net promoter score of 8/10. If there was anything that provided a sense of escape and comfort in 2020, it was food – and 2020 was a momentous year for Food24. It saw the […]
We take a look at what customers have come to expect during the pandemic and how brands can rise to meet and exceed those expectations. There’s no denying that 2020 shook our idea of normality to its core. The effects of COVID-19 have taken root, forcing behaviour change and expediting tech adoption across all sectors. […]
Case study: Woolworths Taste TASTE’s COVID-19 response for Woolworths Foods helped TASTE’s digital audience grow to 952 938 in April 2020, up 97% year on year. TASTE is a multichannel content marketing offering produced by New Media on behalf of premium food retailer Woolworths. It includes a monthly print magazine; a highly engaged online community across web, […]
How do you reach the right people in the right place at the right time? Get in front of an audience that’s already thinking about a topic related to your product or service, says New Media’s analytics and social media specialist, Megan Singh. The effectiveness of digital advertising hinges on the four Rs: right audience, […]
The Content Marketing Association (CMA) has announced the nominees for their 2020 awards, and New Media is shortlisted alongside brands and agencies from across the globe. The International Content Marketing Awards is the gold standard for our industry. Entries pour in from across the world, with companies from over 25 countries taking part in the […]
New Media’s analytics and social media specialist, Megan Singh, has compiled a report about the top seven social media platforms in SA. Download it here. It can be hard to find information relating specifically to how South Africans have used social media in 2020. But this is precisely the info you need to plan and […]
The Content Marketing Institute (CMI) has announced the 81 category winners and finalists for their prestigious 2020 awards, and New Media is in great company at the top. The Content Marketing Awards is the largest and longest-running international content marketing awards programme in the world. This year’s panel of judges reviewed hundreds of entries to […]