Case study: Food24 SA’s largest food and recipe website underwent a full refresh in 2020, a measure that contributed to a user net promoter score of 8/10. If there was anything that provided a sense of escape and comfort in 2020, it was food – and 2020 was a momentous year for Food24. It saw the […]
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We take a look at what customers have come to expect during the pandemic and how brands can rise to meet and exceed those expectations. There’s no denying that 2020 shook our idea of normality to its core. The effects of COVID-19 have taken root, forcing behaviour change and expediting tech adoption across all sectors. […]
Case study: Woolworths Taste TASTE’s COVID-19 response for Woolworths Foods helped TASTE’s digital audience grow to 952 938 in April 2020, up 97% year on year. TASTE is a multichannel content marketing offering produced by New Media on behalf of premium food retailer Woolworths. It includes a monthly print magazine; a highly engaged online community across web, […]
How do you reach the right people in the right place at the right time? Get in front of an audience that’s already thinking about a topic related to your product or service, says New Media’s analytics and social media specialist, Megan Singh. The effectiveness of digital advertising hinges on the four Rs: right audience, […]
The Content Marketing Association (CMA) has announced the nominees for their 2020 awards, and New Media is shortlisted alongside brands and agencies from across the globe. The International Content Marketing Awards is the gold standard for our industry. Entries pour in from across the world, with companies from over 25 countries taking part in the […]
New Media’s analytics and social media specialist, Megan Singh, has compiled a report about the top seven social media platforms in SA. Download it here. It can be hard to find information relating specifically to how South Africans have used social media in 2020. But this is precisely the info you need to plan and […]
The Content Marketing Institute (CMI) has announced the 81 category winners and finalists for their prestigious 2020 awards, and New Media is in great company at the top. The Content Marketing Awards is the largest and longest-running international content marketing awards programme in the world. This year’s panel of judges reviewed hundreds of entries to […]
It’s always been about making sure your investment is working hard, writes New Media’s CEO, Aileen Lamb. In this game, you need to be able to prove what you’ve created has had a real commercial impact on your client’s bottom line. Content marketing has its roots in custom publications, specifically John Deere’s The Furrow, which […]
So much for 20-plenty. Here we are – in the middle of a global pandemic, unprecedented restrictions and growing economic uncertainty. What does the future of content marketing look like as we delve deeper into this new reality? We can’t ignore the impact COVID-19 has had on content consumption. Out-of-home and print media have been […]
Case study: WCellar New Media launched the WCellar wine club for Woolworths, resulting in a double-digit growth in wine sales – a real return on investment. Woolworths is a long-time New Media client. We’ve produced TASTE magazine for them for nearly two decades and also create the content for TASTETube, taste.co.za and TASTE’s social media, as well as for Woolworths’ […]