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Woolworths TASTE: 20 years and still cooking!

Launched in 2003 by New Media on behalf of Woolworths, with the intention of becoming “the best food magazine in the world”, Woolworths TASTE celebrates its 20th anniversary this month. Woolworths TASTE has always been the highest selling and most commercially successful premium food magazine in SA, despite being a customer magazine. “In this area […]

New Media launches AI content solution for small businesses

New Media digital solutions division Swipe iX has developed a groundbreaking GPT-4-enabled tool that unlocks the creative potential of AI. StoryStation.ai harnesses the award-winning content marketing agency’s storytelling experience and tech expertise, empowering businesses with limited marketing budgets to generate their own high-quality content. Swipe iX CTO Deon Heunis says: “AI can’t replace a professional […]

Don’t let loadshedding ruin your dinner!

Woolworths TASTE publishes “The Loadshedding Cookbook”. Woolworths TASTE magazine, published by New Media, has unveiled a standalone special edition, a cookbook designed to stop loadshedding from ruining your dinner. The ingenious collection of 89 recipes will help you navigate those evening power cuts (and more) with smart cooking strategies in five chapters: Fast, Easy Assembly, […]

Supporting South Africa’s best digital bank

Case study: FNB Sync In line with FNB’s drive to fully digitise their business, New Media launched an enterprise social network for their employees, allowing FNBers to engage with content and drive two-way conversations. We began our journey with FNB in 2007, producing Roots magazine on behalf of the bank at a time when consumer magazines […]

Simple swops for meat-free favourites

Case study: Fry’s Simple Swops The Fry Family Food Co’s communications team reached out to Food24 to help them share how easy and delicious it is to add plant-based alternatives to your daily life. The Fry Family Food Co is a market leader in the vegan food category in South Africa and beyond. The work […]

New Media bags 14 international awards in 2022

New Media has had one of its best award seasons on record, with the South African content marketing agency winning big in New York and London. Eight gongs at The Content Council Pearl Awards in New York in late December brought New Media’s tally of international award wins in 2022 to 14, including 10 golds. […]

New Media paints New York purple!

New Media took top honours in three hotly contested categories as well as a prestigious special recognition award at the 2022 Folio: Eddie & Ozzie Awards. Woolworths TASTE took home gold awards for Best Video and Overall Art Direction in Content Marketing. Leading Architecture + Design won gold for best B2B Redesign and, most notably, […]

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