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The New Media blog
Vodacom blog wins gold three years in a row

Vodacom now! has once again taken Gold for Blogging Excellence by an Agency at the New Generation Awards. This marks the third consecutive year (2022, 2023, 2024) that the blog has received this honour, adding to its previous win in 2020. This recognition underscores the blog’s pivotal role in supporting Vodacom’s vision and strategy of becoming a leading […]

Reddish Blue turns 1: A year of telling stories that matter

New Media’s in-house multimedia agency, Reddish Blue, is celebrating a year of creating high-quality video content that captures the essence of brands, resonates with audiences and delivers measurable ROI. Reddish Blue was purpose built by New Media to combine quality with competitive rates and a fast turnaround, which opens the doors for any brand to […]

Unlocking the power of email marketing

In a world where social media and instant messaging dominate, email remains a cornerstone of effective marketing strategies. Despite the rise of various communication channels, email marketing continues to be a powerful tool for reaching and engaging with your audience, says New Media’s Head of Business and Media Intelligence, Megan Singh. Not convinced? Here’s why […]

New Media celebrates 13 nominations at the 2024 Eddie & Ozzie Awards

We’re delighted to announce that we’ve received 13 nominations in 11 categories at the prestigious New York-based Eddie & Ozzie Awards. The Folio: Eddie & Ozzie Awards are renowned for honouring excellence in editorial content and design globally. New Media’s nominations highlight our expertise in content marketing, internal communications, B2B marketing, video production and platform […]

Swipe iX turns 10

New Media’s digital solutions agency enters its second decade stronger than ever, with a renewed commitment to product excellence and client satisfaction. Swipe iX was established in 2014 and has a proven track record of serving industry giants – both locally and internationally – including 3X4 Genetics, Coca-Cola Beverages Africa, DStv, FNB, Hyprop, Mazadak, Mediclinic, […]

New Media report unveils trends shaping video marketing in SA

Following the 2023 launch of our multimedia agency, Reddish Blue, we’re sharing The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages our 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content. Did you know that, according to […]

Woolworths TASTE cracks the worldwide top 10

The South African recipe website is ranked fifth globally, according to SimilarWeb’s recent stats. International websites may have dominated recipe traffic in the past, but TASTE.co.za is now officially ranked fifth in the world in the cooking and recipes category, according to SimilarWeb’s latest stats on South African users (February to April 2024). This proves […]

The 2024 Eat Out magazine is on shelves!

The latest edition offers readers an immersive experience of South Africa’s restaurant scene through the lens of those creating culinary excellence. Eat Out has celebrated SA’s most talented chefs and restaurateurs, and the teams that breathe life into their vision, for 25 years. The 2024 Eat Out magazine continues in that tradition, shining a light […]

Iconic TASTE brand embraces a digital-first future

Woolworths intends to expand its efforts in the food content space by increasing, as well as consolidating, all its investment into TASTE’s digital growth. It’s official: Woolworths TASTE now reaches over 1 million consumers monthly across all its digital platforms. The reported figures for February 2024 stood at 1 044 002 – a new high for the […]

How we transformed an internal campaign into a social media hit

Case study: CCBA #WomenLead Using personal stories and strategic content, CCBA’s #WomenLead campaign resonated internally and externally, driving awareness and engagement. Coca-Cola Beverages Africa (CCBA) is the eighth-largest Coca-Cola bottling partner worldwide by revenue and the biggest in Africa. Employing 17 000 people, their 40 bottling plants service more than 680 000 customer outlets across […]

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