16 September 2020


New Media’s analytics and social media specialist, Megan Singh, has compiled a report about the top seven social media platforms in SA. Download it here.

It can be hard to find information relating specifically to how South Africans have used social media in 2020. But this is precisely the info you need to plan and budget your marketing efforts for 2021. So we’ve done all the heavy lifting for you, compiling stats from 13 sources: Reuters Institute, GlobalWebIndex, Talkwalker, Statista, Facebook Insights, SocialPilot, Socialbakers, HypeAuditor, SA Social Media Landscape 2020, LinkedIn, SimilarWeb, Google SA and AdDynamo.

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41 South African social media stats in 2020


Get our report for South African stats about Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Snapchat.

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Megan Singh

Megan Singh has more than 15 years’ experience working within various digital publishing environments. She began her career launching and editing websites for some of South Africa’s most-loved magazines, then made the transition to agency life, assisting clients across the food, entertainment, medical and decor & design industries with their digital marketing strategies. Most recently, she’s become obsessed with analytics and insights, and delivering ROI for New Media’s clients.