41 South African social media stats in 2020
New Media’s analytics and social media specialist, Megan Singh, has compiled a report about the top seven social media platforms in SA. Download it here.
It can be hard to find information relating specifically to how South Africans have used social media in 2020. But this is precisely the info you need to plan and budget your marketing efforts for 2021. So we’ve done all the heavy lifting for you, compiling stats from 13 sources: Reuters Institute, GlobalWebIndex, Talkwalker, Statista, Facebook Insights, SocialPilot, Socialbakers, HypeAuditor, SA Social Media Landscape 2020, LinkedIn, SimilarWeb, Google SA and AdDynamo.
For example, did you know that 73% of South Africans who consumed news content in the past month use social media as a source of news? Or that 61% of internet users in South Africa use social media for brand research? The report includes general statistics like these, as well as platform-specific information on Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and Snapchat. Download it today to get all the insights you need for your 2021 marketing strategy!